2008 China Joy is going to be held at Shanghai New International Expo Centre on July 13-15, 2008. This event strengthens the relationship between game & animation industry and toys industry, and fully exerts the momentum to promote games and toys industry as well as the Expo. China Joy committee and Toys world publish house have reached an agreement that a "High-End Fashion Toys, Model and Gifts Section" which focuses on the fashion toys, models, gifts industries and so on will be open in China Joy 2008.
China Joy also is a festival for the young people; there were not only lots of on-site new games and masterpieces provided for players, but also game competitions among the famous international players. Miss China Joy for beauty competition and top cosplay match in the world "China Joy Cosplay Carnival" for cartoon and animation fans. China Joy is accelerating the combination of game & cartoon and toys industry, dedicating to the change on the status-quo of "Focusing on Production, ignore design & intellectual", and to develop national toys' brands. 2008 China Joy sincerely welcomes all the friends in toys industry!
China Joy 2008! Let's endeavor to make Olympic Year more splendid!

China Joy official Website: www.chinajoy.net
Toys world official Website: www.toyworld.com.cn

For more Information, please link to http://tourguide.sinotour.com/shanghai/