Shanghai Tourism Festival and the first Shanghai Shopping Festival will be held from September 15th to October 6th. During the festival, various activities, such as floats parade, international fireworks festival and a colorful boats parade on the Huangpu River are to be held. Besides the domestic parade groups from the Chinese mainland, Hong Kong, Macau and Taiwan, the parades also include foreign groups from Finland, France, The Netherlands, Mexico, Singapore, Thailand, and The United States.

In addition, during the Shopping Festival, there will be thousands of commercial units including internationally renowned brands, fashion brands, gourmet series and China's time-honored brands to be displayed for visitors to purchase. Also check out night bus tours of the city's best views, and tours of the residences of historic Shanghainese figures. Get a taste of local culture at the Jin Jiang Food World, where the 21 hotels managed by the Jin Jiang group offer all manner of local specialties. Shanghai is a great place to visit any time, but during this festival it is served to you on a silver platter.

Shanghai tourism festival enjoys international popularity. To meet the needs of participation by Chinese and foreign tourists; the Shanghai Tourism Festival offers hundreds of programs in distinctive Shanghai flavor to greet visitors.